Hi there, welcome to my world! I am a half Taiwanese and Vietnamese creative. I bridge a connection between the worlds of tech and creative.
I have a passion for telling emotional stories, designing feel good experiences, and leveraging emerging technologies in innovative ways.
👇 Press play to enjoy the music
I enjoy ideating & designing digital products and helping creative teams with a core value of innovation.
For the past 7 years, I’ve been involved in various corporate, start-up, and freelance experiences as a Creative Director and Project Manager where I bring focused energy towards expanding possibilities with new innovative tools that continue to emerge. Essentially, opening up creative innovation playgrounds to inspire teams to navigate “with” instead of around the dynamic nature of technology. Consumer space exploration and over-intelligent robots are reachable. New doors are accessible and I strive to be at the forefront. If it’s a creative team, I encourage exploring AI, 360 cameras, drones, plug-ins, and unique applications that can allow us to leverage our tech based super powers. And if it’s a product design team, I aim to spark new unique ideas; all while adhering to WCAG accessibility standards.
A few words to describe my approach: Innovative, Experimental, Unorthodox, & Curious
With a Bachelors in Computer Science and a concentration in Human Computer Interaction, I’ve acquired experience with innovation labs at corporate companies, 3D printers, VR, 3D, 360 cameras, drones, AI, programming, manufacturing, and start-ups. And with a healthy passion for learning, I’ve acquired numerous certifications for UX/UI, Design Thinking, and Entrepreneurship.
Random fact: Education is an area that I have a deep passion for.
A combination of a hacker, hipster, & hustler.
That’s my way of saying I am a tech head, creative, and business oriented person. Additionally, I’ve worked for over 6 years in creative marketing and advertising. With hands on experience creating content, apps, websites, and videos.
Starting a creative agency & EdTech start-up
Prior to graduating, I was the CMO of the fastest growing student run tech organizations on campus. We won awards for scaling the organization to 1000+ students, providing out of the classroom learning opportunities, workshops, and having our members consistently win in regional and national hackathons. I won 1st place at KnightHacks as the Director of Google Cardboard (now Director of Google Education) selected Observe to win 1st place for Best Overall App. This community fueled my passion for innovation and start-ups.
In 2017, as I was freshly out of college, I founded two companies, Salt Creative House (creative agency) and Observe (tech start-up). These were some of the most rewarding and challenging times of my life, with a whole lot of uncertainty. It was like trying to learn how to double jump, while falling and being a steward to gravity.
All jokes aside. It was hard, but I learned a tremendous amount, very quickly. Salt Creative House is still operating and I am still actively working on Observe as I am on a mission to relieve student career uncertainty and the incredible amount of stress we experience from pouring tens of thousands of dollars into a career path that we are unsure about.
Over the years I’ve been grateful to play the following roles:
Actor, Art Director, Business Development, Cinematographer, Creative Director, Content Creator, Designer, Director of Photography, Future Experiences Manager, Front-End Developer, Marketing & Branding Lead, UI/UX, Mechanical Engineer, Producer, Project Manager, and many more.
Feel free to connect with me! With a team, more is possible. I am eager to learn and help tackle solutions with talented people!
Oh, and remember to have fun!
